The power of internal podcasts
We were asked by the team at KFC UK to create an internal podcast designed to celebrate and amplify the diverse communities within the company. Through personal stories and experiences, the podcast fosters inclusivity and connection among KFC's 30,000 team members across the UK and Ireland, spotlighting the brand's commitment to belonging and diversity.
Strategy
Production
Podcast Management
Designed with an exciting, vibrant sound, it's crafted to be engaging and accessible to all teams, making it easy to connect with the diverse communities within KFC.
Strategy
KFC UKI tasked us with helping them create a podcast series to unite their 30,000 team members and amplify diverse communities in the business as part of their RADIO initiative (Raising Awareness of Diversity, Inclusion, and Origin). The goal? To celebrate the voices of groups like Wolfpack and KFPride, making sure every team member felt seen and heard.
Production
Our first step was advising the team on setting up a fully equipped studio at KFC HQ to make sure everything sounded on point. From there, we focused on scripting and producing vibrant, fun, and engaging episodes. While the best podcast episodes may sound like effortless conversations, it's all about being well-prepared behind the scenes.
Fortunately, KFC already had a fantastic host in Shaffra Gray-Read, whose energy and authenticity helped bring out those stories, encouraging open conversations around diversity, inclusion, and belonging.
The United By The Bucket podcast has been a great experience to raise awareness of diversity and inclusion of origin within the KFC UKI community. We had a very tight deadline to launch the first episode for Women's Equality Day and everyone at 18Sixty helped us to make it happen.
Distribution
To keep the podcast exclusive to KFC's internal audience, we opted for a private feed (we love using Transistor for this!). This allowed for easy sharing throughout their teams with a simple link and easy access through their internal platform.
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The best brands aren’t waiting for podcasting to settle down. They’re building shows that compound — episode after episode, season after season. If that sounds like the company you want to keep, let’s talk.
