You pour real time, money and craft into your podcast. We make sure the right people actually find and return to it. Marketing and promotion built around your audience, your goals and your show, so every episode finds its way to the ears that matter most.
Ready to find out where the growth is? Let’s talk.
You’ve launched a podcast, shared it with your core audience and promoted it through your social channels. Good comments, decent feedback. Genuine progress.
But in honesty, you were hoping for a bit more, weren’t you? Marketing your podcast is as important as producing it.
Without a real promotion strategy, even a brilliant show sits in a feed that nobody finds. Our podcast promotion work is built to change that. The starting point is a free podcast audit that’s honest, specific, and no strings attached.
No generic growth hacks. No follower counts dressed up as results. Just a clear plan, decades of podcast experience, and three channels working together for the same audience.
The reach you already control, used properly. Podcast SEO, short-form video clips, repurposed episodes, email newsletters, organic social – and increasingly, AI search visibility so that ChatGPT, Copilot or Claude recommend your show when listeners ask.
Podcast PR, cross-promotion and guest bookings with shows your audience already listens to. Plus a track record of getting clients featured on Apple Podcasts and major media outlets. Word of mouth, but engineered.
There is a vast amount of paid activity we can put in place that’s tailored around your strategy. From podcast ads on the right shows, in-app promo across the major podcast platforms to video podcast promotion and targeted YouTube campaigns, with every pound measured against our agreed goal.
A generic marketing agency can run a campaign. A specialist podcast marketing agency knows what shifts performance in audio and what just looks busy.
We grow B2B and branded podcasts using deep podcast specialisation. Campaigns are data-led and shaped around the metrics your board cares about. Measurable ROI, not vanity download spikes.
In practice that means building audience retention, not noise. Loyal followers, not bot-padded charts.
The goal isn’t just a good launch – it’s a show that keeps on growing.
We’ve grown audiences for brands across consumer, B2B and not-for-profit. Here’s the feedback on how each show’s marketing translated into real brand awareness and thought leadership.
18Sixty played a pivotal role in helping Talking Rubbish become the UK's number one podcast covering recycling. Beyond production, they also helped us secure mainstream media coverage and feature prominently on Apple Podcasts, giving the show the visibility it needed to grow. Their expertise, creativity, and strategic support were instrumental in helping us achieve the audience and impact we set out to build.
Thank you so much for everything you have done to help create, produce and grow the podcast. We couldn't have done it with you - They really get podcasting and what it takes to make a great audio / video product, they're supportive, they care, flexible, responsive.
There’s more content out there than anyone can listen to. The shows that break through aren’t louder, they’re smarter about where they show up and how.
We take a considered, omni-channel approach to promoting and growing your podcast audience.
We don’t rely on one trick, tactic or shortcut. We coordinate across your owned, earned and paid channels to reach your audience wherever they are. Each channel does a different job. Together they build. Host-read ads driving discovery, in-app features unlocking momentum, owned content keeping listeners loyal between episodes.
Audience growth isn’t a campaign. It’s a system. Four steps to set it up, prove it works, and keep it compounding once it does.
The Persuasion Game became the #1 Marketing Podcast in the UK for consultancy firm Forge. The Third Angle put PTC’s customers at the heart of their marketing, and won 3 Best Business Podcast Awards and Waterlands helped WWT reach a conservation audience they couldn’t have found any other way.
Different goals. Different channels. Same result – the right show heard by the right people.
Book a free, no-commitment discovery call. Thirty minutes, an honest look at where your show is, and a clear picture of where it goes next.
Great podcasts begin with the right questions. Who’s the audience? What’s the story this brand can tell? What does success look like? We answer those questions, then we build the show. Strategy is the red thread that runs through every decision, every episode, every season. The shows people can’t stop talking about? They were planned that way.
You bring your voice and your story. We build everything else. End-to-end production with broadcast-quality audio and video means the kind of show that earns repeat listening ratherthan polite indifference. Made by people who learned the craft on national radio for brandswith something worth amplifying.
Consider your podcast management in safe hands. We take care of everything – audio feeds, YouTube channel management, getting your videos on Spotify and Apple Podcasts. All published, on schedule and fully optimised. And because the podcast landscape changes constantly, we stay on top of every update so your audience doesn’t have to work hard to find you.
You pour time, money and craft into your podcast. We make sure the right people find and return to it through strategic marketing and promotion built around your audience, your goals and your show. Not just at launch – season after season, with the data to prove it’s working. Every episode finds its way to the ears that matter most.
Yes, and steadily. In the UK, weekly podcast reach rose to 27% of adults in early 2026, up from 23% a year earlier, and in the US monthly listening hit a record 58%. Brands and businesses can see the value now. The ones getting the most out of it are those treating podcasting as a serious content channel.
Promotion is the megaphone: paid amplification, in-app features, host-read ads. Marketing is the system around it - strategy, owned content, PR, audience retention, measurement.
Monthly engagements typically start from around £2,500, plus recommended ad spend. Most clients start on a three-month minimum to give the work time to compound.
Three coordinated channels: owned (your SEO, social, email, repurposed content), earned (PR, cross-promotion, guest bookings, editorial features), and paid (host-read ads, in-app features, YouTube). Mix depends on your goal.
We promote where your audience already is. That means the major podcast platforms and YouTube, but also the owned, earned and paid channels that fit your show, from your own social and email through to press coverage and podcast recommendation newsletters.
Yes. YouTube is now the most-used podcast platform in the U.S. and a primary growth channel for video shows. We handle channel optimisation, thumbnail and metadata strategy, short-form clips, and paid amplification.
Most podcast advertising is host-read: a presenter the audience trusts reads a brief promo for your show inside another podcast. Targeted by topic, demographic and behaviour, measured via click-free tracking and follower-lift data.
Paid activity can move numbers quickly, though fast growth isn't always the right growth. Sustainable audience building takes longer, usually around six months, and depends on your owned channels and how often you're publishing. We report regularly so you can see it forming.
Against what you set out to achieve. That might be brand awareness, brand lift or trust with a specific audience, and each one points to different numbers. Completion rates and genuine attention usually tell you more than downloads ever will.
Often slower than a consumer show, but more valuable, because when it's done properly the growth is tied to your business objectives. It's rarely about mass reach. We optimise for the right audience, the people you actually want listening, and we have tried and tested ways of getting a show in front of them.
Yes, we nearly always do. We work collaboratively as an extension of your team, and because we're small, you can pick up the phone whenever you need to run an idea past us, ask a question or sense-check something. Clients tell us that's the bit they value most.
No. We also work with brands who already have a podcast and want to grow its audience. We'd start with an audit of the show as it stands, what's working, where the opportunities are, and what you're trying to achieve, so we know what growth should look like before we start.
The audience is out there. The right promotion puts your show in their ears — and keeps them engaged . Start with a free audit and find out exactly where the growth is.