Thank you for your honesty, for easing the mum guilt and for everything you stand for as a parent.
Sophia, Listener
We make radio shows too
We've Got This
A week of supportive radio programmes for Magic, aimed at parents who might be struggling through a difficult winter. Hosted by podcaster, author, mum, and winner of I'm A Celebrity 2020, Giovanna Fletcher.
Funded by the Audio Content Fund, this was something new for Magic. Gi's warm, compassionate personality created a real sense of community, togetherness and solidarity. We wanted any parent listening and finding things tough to feel that they're not going through this alone, and that together, we've got this.
Client
Magic Radio
Services
Production
Strategy
Check out this clip
Throughout the week, Gi read and played out researched messages and stories from parents of how they're coping during a difficult time and what they're doing to combat their own feelings of loneliness and boredom with tips and advice on how to keep the little ones occupied.
63% of parents under the age of five have reported feelings of loneliness during the pandemic. The wellbeing of parents of young children is a matter very close to Giovanna's heart which made her the perfect host for this series of programmes. Magic gave us the peak audience lunchtime slot where Gi could share advice and support combined with her own personal experiences on being a parent to young children and dealing with the impacts of the pandemic.
Our aim wasn't to dwell on the problem but encourage, embolden and inspire action with plenty of laughs and smiles along the way.
From a personality perspective Giovanna was and is a great fit for the station, and the subject matter was both timely and relevant. Overall, it was an uplifting and timely week of programming, and clearly lifted the spirits of many of our listeners.
Tony Moorey, Content Director – Magic
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